Fintech and payments
Volume, correctness and audit pressure, at the same time. The expensive decision: what an automated system is allowed to do without a person, on anything that moves money.
Industries
Industries where the work gets hard
Four properties decide whether a transformation is difficult, and they cut across industry lines: heavy traffic, heavy data, reliability written into a contract, and scale that arrives without warning. Those four are why the engineering underneath is the same in every row below, and why the expensive decision is different in each one.
Five with pages
CPG brands
Data. Retail, POS and syndicated sources, each with its own definition of the same word. The expensive decision: which definition wins, and who owns it.
Healthcare
Data and regulation, and the fact that the system of record is not going anywhere. The expensive decision: where the boundary sits, and whether a compliance team can read it without a translator.
E-commerce
Traffic. Catalog scale, seasonal peaks, and a latency number that converts directly into revenue. The expensive decision: what the system does when the peak is larger than the forecast.
Consultancy and professional services
Documents, and the fact that revenue is measured in hours. The expensive decision: which half of the work is repeatable, and who signs the output.
No client name, no logo and no testimonial appears anywhere in this section, because no written permission is on file. Each page carries the expensive decision and the mechanism instead, which is more useful to a buyer than a logo wall and is the only honest option available.
Also worked in
Vertical SaaS, entertainment and media, and regulated or data-heavy operations.
Heavy traffic, heavy data, reliability written into a contract, and scale that arrives without warning — the same four properties, and the same work underneath.
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