Industries

CPG: three data sources that were never meant to be read together

What is heavy here: data. Retail, POS and syndicated sources, each with its own definition of the same word.

Where it bites

The decision that is expensive to get wrong

Which definition wins, and who owns it.

The transformation work

  • One queryable surface across those sources
  • Contracts and lineage on the specific fields the commercial team argues about
  • An answer that can be traced back to the row it came from

The same four properties underneath

Heavy traffic, heavy data, reliability written into a contract, and scale that arrives without warning. Those four are why the engineering is the same in every industry we work in. See the others.

Send us the problem

Describe what is stuck. We will come back with an architecture, a timeline and the first commit.